Your Customers Are Springing Into Action – Are You?

It’s spring, and the thoughts of car lovers everywhere turn to … driving!

Million of Americans are itching to get into their classic cars and hit the nearest car shows, line up for parades, and catch up with fellow collectors at car club meetings.

With the trend toward “stay-cations” during the current economic downturn, expect more and more Americans to turn back to the simple pleasures, close to home. And there are few hobbies more American and more pleasurable than classic and collector cars.

Here are three ways you can use a client’s love of cars to your advantage:

1) Ask your client to donate a “ride” for your favorite charity auction. Not all will, but if one donates a “ride,” it’s a win-win-win. The charity wins, the lucky winner gets a treat, and your client gets the chance to do something fun while helping out a cause. There’s nothing a car owner likes more than to have his car admired and appreciated.

2) Ask your client to drive his car in your local Memorial Day and Independence Day parades, if you’re involved in civic associations that sponsor these parades. (And snap a photo of the owner with the car, and send the photo to him with a thank-you note.)

3) Ask your client if he wants giveaways for his fellow car club members. Car hobbyists will appreciate having our “Please Don’t Touch” signs and a poster of some great collector vehicles. These giveaways are courtesy of American Collectors, at no cost to you. American Collectors can mail them directly to your client, or you can forward them on with your business cards. Order them today–free–on our Web site here.

Any of these things will help you forge a closer relationship with your client. And better client relationships mean more business and more referrals.