Making Social Media work for your agency!
Are you promoting your insurance agency on Twitter? Thinking about promoting your agency with Twitter? Not sure what Twitter is?
Regardless of which category you fit, we’ll provide some insight and tips which will help you decide whether or not Twitter is a good fit for your business.
Twitter defined
Twitter is a social media tool that allows users to “microblog” within posts of up to 140 characters in length. These posts, also known as “tweets” are posted to the user’s profile and sent to other users who have signed up to follow the user. While twitter is described as a mini-blogging tool, it’s also a way to maintain interaction with a selected group of people. It allows you to develop immediate, one on one relationships with the people you choose to follow - which is a great opportunity for companies and professionals to connect with and reach out to people or prospects.
Setting up your Twitter page
When you create the account for your business, you will have the option to keep your Twitter feed private. If you select private, only the people you approve to follow you will see your updates. If the strategy behind your Twitter page is to connect with people, you want to make sure your posts are public so anyone can see your posts.
Twitter tip - Want to find specific groups of people to connect with? Try Twellow.com, the Twitter Yellow Pages.
I’ve created my Twitter page. How do I gain followers?
The best way to attract followers is to post interesting, thought-provoking tweets and react to tweets that you find useful or intriguing. All of this should be done on a fairly consistent basis.
When users see that you are routinely posting helpful and informative content, they’re more likely to begin following you. By following other users, linking to content relevant to your industry, offering advice and/or professional insight, your Twitter page should begin gaining attention.
Twitter tip – Want to find a way to connect your agency’s Facebook account with your Tweets? Check out Tweetdeck.com, a browser that connects your contacts across Facebook, Twitter and more.
Already up and running on Twitter? Follow the American Collectors Insurance Twitter feed at http://www.twitter.com/AmerCollectIns.