Tips to Build your Book of Business

Spring is here and car enthusiasts are out and about enjoying pleasure drives and attending events. Here are a few tips that will help you acquire new clients this car season:

  1. Attend a Car Show – This is a great, fun way to reach out to car collectors. Many hobbyists are not insurance-savvy and are amazed when they find out about our low premiums, Agreed Value and flexible mileage limits. Events are easy to find using our Club/Event Locator.
  2. Make the Most of Marketing Materials – Distribute brochures (with your contact information instead of ours), display a beautifully designed 18”x24” poster in your office and hand out giveaways. Request a free supply in our Marketing Resource Center.
  3. Learn about the Collector Market – Visit our Newsroom to learn about the collector market with articles, tips and news. Also NADAguides.com offers vehicle pricing for all types of classic cars and motorcycles.
  4. Maximize your Marketing – Make sure your agency website states the fact that you can insure collector vehicles. When you place our quote wizard on your agency’s website, it becomes embedded with your own personal agency code and when a visitor clicks on the quote wizard, they are directed to our website to get a quote for collector-vehicle insurance. Meanwhile, you receive the credit and commission. It’s easy to set up and it’s free!

Visit our Marketing Resource Center to find the tools you need to get started! Feel free to contact us for additional marketing support and helpful hints.