July 2012 | Issue #7
Image from our 7/13 car show, celebrating
National Collector Car Appreciation Day.
Pop the Question
What do the owners of the above vehicles have in common (besides really cool cars)?
They all have agents who asked,
“Do you have any valuable collections
in the household?”
Here are three easy ways to “pop” the question to clients and prospects more often:
1. Ask during annual reviews. As you reconnect with your clients to assess if their coverage needs have changed, ask if they've purchased or inherited any collector vehicles or collectibles over the past year. Clients might not know that specialty coverage is available for collector vehicles and other valued collections such as wine, coins and model trains. They probably don’t realize their standard auto or homeowners policy falls short of the coverage they’ll need in the event of a claim. This allows you the opportunity to educate your client about specialty coverage and how to better protect their treasured assets.
2. Send an email about specialty coverage. Next time you send a newsletter or email, start by asking clients if they own special cars or collectibles. Let them know you offer specialty coverage for both. Mention key features such as Agreed Value coverage and Inflation Guard protection. You can also promote that 99% of our customer feedback rated our claims process very good to excellent. To get you started, we’ve created a sample email for your agency to send to clients and prospects.
3. Check your book. Look over your in-force accounts for special cars, trucks and motorcycles. Vehicles that are limited edition, high in value, customized, and/or designated for pleasure use can likely be insured as a collector vehicle (translation: better coverage for your client and less risk to your E&O policy).
American Collectors has a market for just about every collector vehicle you can think of from a 1912 Model T to a 2012 Ferrari. Plus, we’ll consider all types of collectibles – if your client collects it, chances are we’ll cover it. Just be sure to “pop” the question to engage your clients and grow your business.
Best of the Web: Marketing Ideas for Agents
Here are two of the most relevant articles for agents we’ve seen lately that will keep you informed and give you ideas to boost your marketing:
What “must read” article have you read recently? Let us know!
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